To get in contact with Quicken Loans on that particular page a visitor could either fill out the form or call us. The problem was, many people didn’t notice the phone number and didn’t realize that calling was even an option.

Sure the phone number is in the header in red text. But obviously that wasn’t enough. When users scanned the form and scrolled down the page, they tended to lose sight of the phone number way back up at the top of the page.

We’ve learned over time that it’s important to have a phone number available as some people just don’t feel comfortable providing their information online. What we learned in this last user test is that the phone number in the header alone is insufficient if we really want to get the message across.

So here’s what we did. We added the phone number to a few other places on the page, where the visitor is more likely to notice it. The phone number at the bottom of the form is also a little bigger, giving the visitor the option to go ahead and submit the form or go ahead and pick up the phone.